Google Labeling websites without SSL "UNSAFE"
December 7th, 2016
Google has announced that it has started considering SSL protected websites (https) as a measure of deciding page rank for websites in search results.
Awesome PDF Compressor
May 18th, 2016
A great tool for compressing PDF documents for faster loading on your website
3 Reasons why Wordpress is not a good choice for your web platform
March 9th, 2016
From ground up, WordPress was designed for blogging. So on a basic installation of WordPress, all you can do is add posts, create static pages and...
December 4th, 2015
We get a lot of calls and emails asking about SEO. Here are a couple of tips and tricks to help you with your site and getting more hits!
5 Key Considerations when buidling a Mobile Website
July 8th, 2015
The web has gone mobile and so has internet commerce. Studies show that mobile-based shopping and even purchasing is expected to increase by 200% by 2017.
April 21st, Google will be penalizing websites that are not mobile
April 9th, 2015
This means your mobile search traffic could take a drastic dive, limiting the number of customers who can find your website.
Do You Need A Mobile Website?
Whether or not to invest in a mobile friendly version of your website can be an easy decision, and one that should be evidence based.
First, have a look around you and observe how many of the people around you have their eyes glued to their Smartphones. Yes, many are viewing Facebook, texting, emailing, and maybe even making a phone call. Nah, probably not a phone call. It is also highly probable that they are surfing the web, don't you?
Consider your own "likes," don't you find it absolutely awesome when great restaurants like Donaleighs Irish Public House offer a mobile friendly version of their site to make it easy for you to see their menu on the go? Of course! Your customers would probably appreciate those same conveniences from your website.
Ok, so we accept that the mass majority of people have Smartphones and surf the web on them. Now let's put a lid on it and determine if a mobile website is without question a good investment for your business.
How do we do that?
Easy Peazy, Analytics! If you are a Media Suite customer you can login to your Command Centre 2.0 control panel and click the “Statistics” tab. Alternatively, you can log into your Google Analytics account directly. Here, you can see the Browsers and Operating Systems used to view your website and the percentage of traffic that these visitors make up. These are solid numbers tracked by the infamous Google Robots! If the number of mobile traffic is a signficant amount, then there is your answer.
So what is the tipping point?
Really, that's up to you, but our recommendation is about 20-30% relative to your traffic volume. For example, if you have 5000 unique visitors a month and your mobile traffic is only 10%, that is still 500 visitors you will be treating with a mobile site. Not bad.
- 0% - 5% ~ Not Yet...
- 5% - 10% ~ Watch Closely, check stats next month
- 10% - 20% ~ Start Planning
- 20% - 30% ~ Probably not a bad idea
- 30% > ~ Call us! Let's get it done!
Note: Percentages above are based on traffic of about 500 unique visitors a month. More traffic lowers the percentage as the volume of individuals would be higher.
Tips for what to look for in your stats...Mobile Operating Systems will appear as: iOS, Android, BlackBerry, Windows Phone