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Today approximately 30% of all website traffic is done on mobile smartphones and that number is only moving up! In April 2015 Google recognized this movement by making mobile friendliness for websites a considering factor in the determination of who ranks higher on search results. It is now more important than ever to have a zoom-free mobile friendly version of your website to help visitors find what they are looking for on your website quickly and easily.
Those companies that have not yet adapted to mobile may miss this opportunity to attract customers. It has become very important for companies to be able to cater to their customers over mobile phones. A mobile is the most personal form of communication and is becoming a powerful one as well. If you can capture a customer on their mobile, then you have them on all other platforms as well.
While making mobile sites, you need to keep certain things in mind. People use mobiles for browsing because they want to save time. If a site takes too long to load, then there is no point of a mobile user visiting that site. You need to keep the page size small enough so it is loaded quickly on a variety cellular networks and device types.
If you are not someone who is surfing the net from your mobile, then you will soon be in minority. In the near future, most people will be using a mobile phone for browsing. This means that any business that has a presence on the internet right now should make appropriate changes so that its website is mobile friendly!